The solution was speed, instinct, and trust in the gear.
I ran handheld rigs through crowds, caught key moments as they happened, and framed every shot to highlight exactly what the camera was capable of, in real, impossible conditions. No fakery, no retakes, just raw storytelling.
What we captured was wild.
Vibrant, fast-moving scenes that showcased the camera’s power and made people feel like they were there. It became one of the anchor visuals for the global campaign. Job done.
