We needed content that was fast, emotional, and consistent, but we were shooting, editing, and publishing across time zones.
Introducing and developing strategies such as pre-built templates, synced calendars, live shared assets, everything designed to move at the pace of the event. I also helped define which stories we were actually telling, not just results, but culture, community, atmosphere.
Every piece we pushed felt alive.
Fans saw the stories unfold in real time. Sponsors got brand-safe, high-quality clips ready to go. And the crew? We finally had a system that didn’t kill us.
